disclosure policy

every clip paid through infinity is a paid promotion, and every clip paid through infinity has to say so. this is not a preference and it is not a nice-to-have. it is a condition of getting paid, and a clip without disclosure is rejected with the reason code NO_DISCLOSURE.

why we are strict about this

the rules are real and the fines are real. in the united states the ftc endorsement guides require a clear and conspicuous disclosure of any material connection between a creator and a brand. in the united kingdom the cma and asa require the same, and in the eu the unfair commercial practices directive does. platforms have their own layer on top: tiktok, instagram, youtube and x all provide a paid partnership or paid promotion toggle, and using it is not optional either.

the exposure lands on the creator as well as the brand. we would rather reject a clip before it earns than watch a clipper carry a penalty for a thirty second video.

what counts as disclosure

a clip is compliant when all three of these are true.

• the platform’s own paid-partnership or paid-promotion setting is switched on for that post.
• the caption carries a plain-language tag in the first line, before any “more” truncation: #ad, #sponsored, or paid partnership with [brand].
• the disclosure is in the same language as the clip, and it is readable without expanding the caption, opening a comment, or tapping through.

what does not count

• a tag buried at the end of a wall of hashtags.
• a disclosure only in a pinned comment.
• ambiguous wording: #sp, #collab, #thanks, or #partner on its own.
• on-screen text that appears for under two seconds.
• the platform toggle alone, with nothing in the caption.

what happens if a clip is missing it

the clip is held, not silently unpaid. you get the reason code, the evidence we used, and a deadline. if you add the disclosure before the deadline and the clip is otherwise valid, it resumes earning from the view count it was on when we held it. no earnings are lost for a disclosure fixed inside the window.

if the deadline passes, the clip is rejected and earns nothing. repeat rejections for the same reason can end an account. you get one appeal, with a deadline, on every rejection.

the brand’s side

a brief cannot ask a clipper to hide the paid relationship, and a brand cannot make removing a disclosure a condition of approval. a brief that tries is rejected before it goes live. brands see the disclosure state of every clip in their console, on the same row as the view count.

questions

if you are not sure whether your wording passes, ask before you post. we would much rather answer a question than reject a clip.